The Creative Director – Preview Chapters
Chapter 1: The Perfect Pitch
My business is advertising, and I live and breathe my work. Advertising, when done correctly, is sexy, humorous and captivating. I liken it to a form of seduction. Today my job is to seduce a room full of stone-faced ad executives from one of the most renowned agencies in New York City into believing I have what it takes to represent their deep-pocketed clients. As one of two Creative Directors in their firm, I would be the new visionary for their clients’ products and services. The company where I seek this prestigious role is named Digame (dee-gah-meh), which translates from Spanish as tell me. And tell them I shall.
I affix a bright smile upon my face for the six executives seated around the grand, oval, high-gloss maple boardroom table before me and begin my interview presentation.
“A few years ago, I was tasked with reviving a deceased dog. She had choked on a piece of a rubber balloon and had stopped breathing. But don’t worry – there is a happy ending. I was able to dislodge the balloon from her throat and perform mouth-to-muzzle to get her breathing again.”
My story has managed to widen the eyes in the room, but the chilly air-conditioning in their conference room isn’t quelling my body’s need to sweat under pressure. I push on in the hope that one of the executives will find me persuasive enough to give me the job.
I continue my pitch with confidence. “That experience got me thinking about what we do as advertisers. We’ve all been handed a dead product at some point. Advertising is intended to create an air of hope regardless of how alive or dead the client’s product is. My objective is to look at the client’s product or service, assume that it’s already dead, and then perform CPR, which in my world stands for Creative Promotional Revival. As fellow marketing experts, we all understand the client’s need to ensure whatever campaign they use to present their product to the public is a home run. I have a reputation for said home runs, and for reviving dead dogs.” I pause for effect, then add, “True story, by the way.”
At this point, I’ve officially garnered their attention plus a few raised eyebrows. I inject statistics, humor, visuals, and other samples of the work I’ve recently completed, along with a list of the four prestigious awards I’ve earned in my career thus far. My awards are confirmation that I rose to this level because of what I knew, not who I blew. As sad as that statement is, the stigma follows women of power everywhere – especially when they are as young as I am.
I continue to smile during my entire pitch and make eye contact with everyone. The only person in the room who seems to be uninterested in my pitch is the current Creative Director, the man I’d be sharing the title with, known only as Brantley.
I am familiar with his work. He acquired a top position with Digame two years ago after spending only five years as an assistant CD with one of the largest advertising firms in the US. The move was a smart one, because he managed to become the youngest man to land a Creative Director position at a prominent ad agency in New York. Now that I recognize my pitch interview isn’t exactly tugging at this man’s heartstrings, I worry that I’ve blown the entire presentation. He is the very person in the room from whom I want approval. A simple smile or a nod in appreciation would suffice, but neither comes. I keep my brave smile fixed on my face as I summarize and close the deal in the best way I know how. I ask them how soon I can start as their second Creative Director.
A silence fills the room while I stand with my entrails laying out on the table before them, waiting for an answer. A few of the executives turn to each other, and they exchange quietly spoken words. Nods and smiles complete their discreet discussions. Pens click, papers get shoved into briefcases and file folders, and then the President of DIA rises to thank me for my time. My smile threatens to fade, but I pull harder on my lips to ensure they are fixed and stable. My presentation was excellent. I know it, and they know it. The real question is always the same regardless of performance: Is the interviewee right for the company?
“We’ll be in touch,” Brantley says in a deep, rich English accent that surprises me and catches my attention. He glances briefly at me, expressionless, before he rises from his chair and starts tapping something into his cell phone. He doesn’t smile or nod at me before he leaves the room. Is that a British thing, or is he simply unimpressed? Shit. If I didn’t know better, I’d be sure he would be the one who would ultimately sway the team into not hiring me.
While the last two executives mingle, I close up my briefcase, remove my USB from the boardroom TV monitor, and gather my coat to leave.
“Excellent presentation, Miss James,” one of them says. That lifts my spirits a bit.
“Thank you.” I smile genuinely and hold my head up high as I leave the conference room to exit the office. Inside I want to cry. I’ve spent countless hours preparing for this job presentation, and I feel like it was all for nothing. Brantley was unimpressed, and the President didn’t lay his cards down on the table either. Was I reading their faces and body movements wrong, or do they like to make people sweat?
Chapter 2: And That’s How the Fight Started
It is two full business days after my pitch interview at Digame before I receive a phone call from the President, Grady Maxwell III. His offer is short and sweet: one-hundred-seventy-five-thousand starting salary, a lease car, an expense budget of ten thousand dollars per month, and a benefits package with seventy-five-percent coverage on medical, dental and eye care. I accept without hesitation. I received a seventy-thousand-dollar-a-year raise in one phone call. I nearly wet my pants after hanging up the phone. Once the excitement and shock wear off, I realize I need a new wardrobe and a pair of power shoes in cherry red for my first day.
Day one of my new position as one of two Creative Directors at Digame’s offices doesn’t go smoothly. The morning meeting’s main topic is downsizing the firm’s office space. What did I just agree to? If they are downsizing, then why the hell was I hired? In our discussions, they inform me I’ll be sharing an office with the other Creative Director, Brantley. It is an executive space, large enough for two desks, with a kitchenette and its own executive washroom, but still – sharing an office at this level? It seems cheap and unacceptable. I smile as politely as I can.
When the meeting adjourns I follow the receptionist to the ample office space Brantley and I will be sharing. He has already claimed his side of the office next to the kitchenette and washroom. “Lazy much?” I mutter under my breath as I set my briefcase and purse down on the empty desk on the opposite side of the room. He glances up quickly as I scan the space, and thankfully doesn’t hear my mumbled comment. Thus far, Brantley and I have yet to exchange one word. I fear this guy is going to be a real hardass to work with, but I’m well versed in dealing with hardasses and grumpy fucks.
“You can have whatever wall space you need on your half of the office,” he says curtly.
“Thanks,” I reply and fake a pleasant smile. “Whiteboards? Art supplies?”
“Carol is our office manager. You can locate her next to reception and she will be able to give you all the items you’ll need. Unless you have a project to discuss, I’d be delighted if you’d pose all your questions to Carol. I don’t have time to wean you.”
“Wean?” I utter under my breath. Is it okay to kick a co-worker in the ass on the first day? Maybe Mr. Sunshine hasn’t had his cup of coffee yet this morning. “Coffee?” I ask without looking behind me to pose my question to his face.
“Are you offering to make me one, or do you want someone to teach you how to operate the coffee machine behind me?” he asks, his tone condescending.
I turn slowly to face my new partner in crime and smile. “Well, let’s start with a deal. You teach me how to make coffee in that fancy-assed machine, the likes of which I’ve not seen before,” I say, pointing at it like he has no idea where it is, “and I promise to share a cup of the pot I create with you.”
A smirk tugs at the corner of his mouth as I lean against my desk casually. “That fancy-assed machine only makes one cup at a time. I don’t even need to leave my desk to tell you how to do it,” he drones. I cross my arms and pitch one eyebrow nearly as high as my hairline in anticipation of his next patronizing words. “Put a clean coffee mug under the spout just there,” he says, pointing. “Stick a flavored coffee pod in the dispenser above. Press the button labeled start,” he says, using air quotes, “and wait for twenty seconds for your cup to be filled. A talented woman such as yourself is likely to get it right on your first try.”
“Those were very concise instructions. I promise not to mess up,” I say, a bit more snidely than I wanted to. “And the washroom is for both of us to share?” I ask.
“Yes. Now can you please direct any further questions to Carol?” His eyes lift to meet mine, but his head stays aimed down at his paperwork.
I don’t bother replying – what a pompous ass. I can’t believe I left one asshole to work with another. And this asshole is even younger than the last one. But fuck it – whatever – two can play that game. He only wants me to speak to him if it’s relative to a client, and that suits me fine. I head out to the primary office space in search of the wise and powerful Miss Carol. Hopefully, she is a little more helpful and a lot less condescending than Brantley.
Chapter 3: Would the Real Woman Please Stand?
Our first project together is for a feminine hygiene product. As much as I want to smirk, I keep my feelings hidden about how any man could understand the value of a well designed tampon. It’s not that I don’t think a man shouldn’t attempt to market a feminine hygiene product, but I liken the idea to me trying to market cock rings – I’ll never use one and I’ll never know what it feels like to have one applied to my person. Some things are simply better marketed by the gender they apply to.
When I first start a campaign I’m drawn to color and packaging, and I build my ad campaign around that. The two things I know for certain about the item we’re marketing are that it is an all-natural product and targeted to females between the ages of fifteen and thirty-five. Since we will be presenting this project together, I pose my first question about it to Brantley, asking what he thinks of my color choices. This is a way for me to test the waters on how involved he really wants to be in working in this female-dominated category.
“Too girlie,” he mumbles. He leans back in his chair, which gives out an annoying squeak as he clicks his pen open and shut while staring me down.
I counter, speaking slowly while I frown. “It is a girl product.”
“Women and non-binary individuals are your target,” he says.
Dammit. He’s right. I know this and I can’t believe I’ve stepped backward in time at this crucial part of my career. There are no boys and girls, men and women anymore. The spectrum of targets is much broader. This should technically make marketing products easier, but the contrary has occurred. “Welcome to a new era of marketing gray,” he says slowly, embellishing his accented words with a husky tone, then winks at me.
Should I take that wink as another note of condescension, or is he lightening up on me? I nod reluctantly and shrug. “So, dusty rose and black aren’t doing it for you?” I ask.
“Black, yes. Dusty rose, no. In fact, I think you can retire the color dusty rose and not one soul on this planet would fault you for it. We’re dealing with an age group that is known for displaying emotional issues, and quite publicly I might add. Black has always signified strength, which will appeal to all those in that age category. The contrasting color should be something green, I think. Light green. Teal, maybe,” he offers, before going back to clicking his pen open and shut.
I nod. Okay. I like what I’m hearing. The black is synonymous with strength, which is why it has always been used traditionally in all marketing strategies, particularly for text. I turn and sit back down at my desk to pull out two different green markers, using them to color in the mock-up outline logo image I have several photocopies of for doodling on. I hold up my rough drafts and ask him again what he thinks.
“Perfect. You make my work look so easy,” he muses. “How good are you with stringing words together in a sentence? I have some ideas but I’d like to hear yours.”
I smirk at his insult but I’m game to play along. “How about The strength of nature on your side?”
“No,” he replies instantly without even looking up at me. He’s busy inspecting his olive-green silk tie for lack of anything better to do.
“No? Why not?” I ask, being a tad defensive.
“It’s a tampon product. How is that nature on your side? Are you even a real woman?” he says, then chuckles.
Well, if that didn’t get my panties in a knot, nothing would. “Jesus,” I reply sternly. “I don’t mind your comments in a constructive form but insulting me is not appropriate under any circumstances. I’ll create my own pitch and you create yours. We’ll see who the real woman is when the clients’ faces drop to their asses at what you have to offer.”
I shouldn’t have lost it on him like that, and certainly not on my first day on the job, but my stress levels are a bit high with this being the first campaign we’re working on together at Digame.
“My apologies for the insult. That wasn’t how I meant my words to come out. But, game on, Assistant Creative Director,” he chuckles again. He reaches for his coffee mug then rolls his office chair over to the coffee machine behind him and makes himself another cup.
I have to wonder if this is a game to him, seeing how far he can push me before I break. And if so, then I’m up for that challenge. My eyes narrow at him and I have a dagger for a tongue now. “I’m not your fucking assistant, nor am I willing to take your bruised ego and patch it up for you like your mommy used to do when you were eighteen.” I wait with bated breath for his snide retort, but instead he acquiesces.
“You’re right. I tend to be harsh as a knee-jerk reaction,” he says.
His back is still turned to me while he waits for his coffee mug to fill. Did I just win that war on words? Does he have a problem with women being just as powerful as him? I think he does. In under two hours I’ve managed to both piss him off and defend my corner of the boxing ring. It must be a new record for him to be rendered speechless by a woman in so short a time span. He’s lucky his desk is ten feet away from mine, or I’d have smacked his attitude out of him with the backside of my hand.
I try to calm down, but the mere presence of him in my space draws an ire in me that I can’t quell. My only avenue for release is to focus on the project, attempting to mentally block him from my side of the office. I refer to the notes the client emailed about the product’s detailed description, the dimensions of the box they’ve decided to package it in, and their research on its use and effectiveness.
The art department can take my color combinations and work on a full packaging mock-up while I decide on a slogan and ad campaign. I should also introduce myself to the writers in the bullpen down the hall and see what ideas they might have for me.
I’ve already come up with two slogans: the one I mentioned to Brantley, and a backup, Comfort Is in Our Nature. I’m feeling rather happy with myself for coming up with two solid ideas in only one afternoon. After heading to the art department, I sit down with one of the available crew to discuss font styles and logo placement for packaging. Next I create quick sketches of the commercial ad spaces in a storyboard format.
I’ll take this work home with me tonight to tweak more ideas in the silence of my living room. I’ve discovered sharing an office space with Brantley is quite distracting. Along with his loud telephone conversations in his sexy-as-hell voice and the squeak in his chair as he leans back to ponder ideas, the fact that he is devastatingly handsome makes concentration almost impossible.
Although I attempt to ignore his fine clothes, well-defined, slender physique and incredible blue eyes, I’m acutely aware of his movements across from me. It would be better if my desk were spun around to face the wall instead of directly at him. I may have to get maintenance to reposition my desk.
On the Friday afternoon of my first week on the job, I am stepping out of our private office washroom when Brantley is attempting to come inside. I startle with a short, loud squeal as we nearly collide into each other. Jumping back I lose my balance but grip the door jamb to save my ass from unceremoniously hitting the floor.
A playful grin eases over his full lips as I place my hand over my chest while catching my breath. He towers over me by at least three inches even with my high heels on. I’ve not stood so close to him until this moment, and his cologne is heavenly. A deep, rich scent with hints of cedar and bergamot fills my senses. There cannot be a more masculine scent than this.
“You startle too easily,” he says. “My sister did as well, and I enjoyed every opportunity to make her scream when we were young.”
“Please don’t do that to me again,” I mutter and frown at his beautiful face. “I have a weak heart and I can’t take being startled very well. It takes me some time to recover,” I add.
Brantley’s grin fades. I think he may be considering apologizing to me. No apology comes. “Are you done with the loo?” he asks.
I squeeze past his broad, silk-suit-jacketed shoulder and nudge him as I do. “The loo is all yours,” I say. My stride back to my desk is full of confidence and purpose. He won’t scare the daylights out of me and get away with it. Sadly, I admitted being a target for his pranks. Hopefully he doesn’t make it a habit to rattle my composure. Although I wouldn’t mind standing that close to him again. I hear myself say, “Snap out of it,” in Cher’s voice from the movie Moonstruck, and chuckle. I need an edge on him and soon.
The following Monday is our first dual-pitch session with Parish, Inc. Brantley has been a tad more respectful of me since our standoff on my first day, and I appreciate this gesture.
As I follow Brantley into the conference room I get another subtle whiff of his cologne. I somehow can’t prevent myself from commenting on how nice he smells as we lay our presentation materials at the end of the massive table. There’s a long pause before he acknowledges my utterance, but when it comes it is genuine. “Thank you,” he murmurs. “Do you like woodsy-scented colognes?”
I raise my head up and glance at his profile. “Some, yes. Yours is different. Perhaps it’s your skin chemistry that makes it right for you,” I reply.
“Have you worked with a perfumer before?” he continues.
“Yes, two years ago. What is it about the scent you’re wearing that you like?” I ask.
“It drives women mad,” he muses as a cocky smirk eases to a full-on smile.
I nod and smile back. “I’m taking you down with this client today. Just giving you a heads-up that whatever you have to present will be blown away by what I have.”
He doesn’t reply with words, only a quick nod. In a way I feel like I had him just then, but I don’t trust him not to pull a rabbit out of a top hat at the last second. Brantley is shrewd. I’ll need to remind myself of that every time we’re challenged to present ideas to the same client. I am thankful this is not a common situation. He has his list of clients and I have mine. We collaborate when necessary.
This client is pleased with our presentations. It is unknown which of our ideas they like most. A short deliberation with fresh coffee, water and a fruit tray follows our pitch, and we’ve been inside the conference room closing on two hours. I escape briefly to use the washroom and return to refill my water glass and pinch a chunk of pineapple from the fruit tray.
I can feel Brantley’s eyes on me as I suck the sweet juices from the large chunk of pineapple between my fingers. A little bit of the juice dribbles on my lips and chin. I reach for a napkin to dry my hand and mouth before swallowing the whole chunk as elegantly as I can. Why the caterer made the chunks so large is beyond me, but I’ve never been able to pass on fresh pineapple. I glance sidelong at Brantley, who is eyeing me.
“Shall I get you a bib?” he teases.
I narrow my eyes at him and his cheeky comment. Yes, I want a bib so I can choke you with it, I say to myself. “No, thank you. The napkin is sufficient,” I reply calmly.
When our ten-minute break is over the client’s executive staff reconvene to their chairs and open up the discussion. The chairperson of their marketing division goes first. “We loved both of your ideas. Thankfully you are colleagues and not competitors so when we tell you our decision there won’t be any broken hearts,” he chuckles.
Come on, come on, I say to myself. Which one did you prefer? Please say me. I worked my ass off for this. And little do they know that Brantley and I are indeed competitors.
“We’d like to go with Comfort is in our nature, for the slogan. How soon can we get the commercials produced?”
My smile threatens to break my face. They liked my idea better than Brantley’s. I’m so happy I could pass out. In your face you arrogant asshole, Brantley. “We have an in-house studio for photo and video shoots,” I reply. “I’ll get my staff working on the project immediately. Can I have two weeks until the next presentation?”
“Yes. We want to launch as soon as possible. The product is a complete redesign of our earlier one, and none of the competitors in feminine hygiene products have marketed anything this innovative in the past five years. This is big and we’re counting on you both to make the launch a massive success for us.”
I nod and smile brightly again. “We’ll start immediately. I’ve already secured three models to do three versions of the commercial for you,” I state.
Everyone nods and applause fills the room. I could not be happier than I am now. Brantley pats me on the back and offers that smile of his, the one he knows is dampening the panties of every woman here.
“Congratulations,” he says as we gather up our presentation materials. When only Brantley and I remain he says, “Just to be clear, I don’t plan on letting you win over every client. I gave you that one to boost your confidence. Did I succeed?” he asks with a cheeky smile.
I place the papers in my hand down on the table and push a stray hair away from my eyes. My hands find my hips and I press my tongue hard into my cheek before replying. “Um, I’ll have you know that I won the client over because my idea was better than yours, Brantley.” I shake my head and go back to fitting my papers into my briefcase.
“Okay. See it the way you want to.” He’s still smiling as if he won when he clearly bombed. Jesus, he’s cocky. I don’t give him the satisfaction of another look. I can’t look in his eyes any more today without completely losing my cool.
“Do you even hear yourself when you speak?” I chide.
“Yes, of course. But if you can’t handle the truth I’m willing to candy-coat my thoughts for you, moving forward,” he chuckles.
“Fucker,” I say under my breath, and I’m certain he heard me. In fact, I’m glad he heard me.
During the drive back to the office we remain predominantly silent. Other than listening to Brantley order lunch from Carol on his cell phone, we don’t address each other or make any verbal noises. I organize the papers inside my briefcase and sip from my water bottle to pass the time. The scent of his cologne invades my space, and I have to try hard not to waver in my anger when he smells so heavenly.
We’re caged inside the taxi for an hour before reaching the office again. It amazes me how long an hour is when nobody is speaking. The cab driver didn’t talk after he asked us where to go. No music or podcast played either. Only the crackle and spark of intermittent voices over the cabbie’s dispatcher radio filled the interior space.
Brantley seemed to be sleeping for most of our ride. How can he rest when I have a thousand thoughts racing through my head about shooting the commercial and firming up the packaging details within the next two weeks? The client wants to go into production and distribution mode in six weeks. This is going to be so tight my head spins.
When the cab stops in front of our office building I push my credit card through to the front seat. “I’ll make you a deal,” I say to Brantley. “I’ll pay for the cab fare every time I win a client when we do dual presentations, if you’ll agree to stop being such an arrogant asshole to me.”
Brantley’s eyes widen and then a broad smile flashes at me. “Deal, Miss James.” Brantley exits the cab and rounds the back of it to my side of the cab. “I’ll start now by holding the door for you,” he chuckles again. I think he’s finding our little private game of war on words amusing.
I want to smile, but I don’t want him to know I like this side of him. “Thank you,” I offer curtly. He nods and then follows behind me as we enter the building.